Privacy Policy

704 Used Cars ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website.

1. Information We Collect

Information You Provide

We may collect information that you voluntarily provide to us, including:

• Contact information (name, email, phone number) when dealers apply for listings
• Dealership information (business name, address, license number)
• Vehicle inventory data provided by dealers

Automatically Collected Information

When you visit our site, we automatically collect certain information:

• Browser type and version
• Operating system
• IP address
• Pages visited and time spent on pages
• Referring website addresses

2. How We Use Your Information

We use collected information for the following purposes:

• To operate and maintain our website
• To process dealer applications and manage listings
• To improve user experience and website functionality
• To analyze website usage and trends
• To communicate with dealers about their listings
• To comply with legal obligations

3. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share information in the following circumstances:

• With Dealers: Buyer inquiries may be directed to the appropriate dealership
• Service Providers: We may share information with trusted third parties who assist in operating our website (hosting, analytics)
• Legal Requirements: We may disclose information if required by law or to protect our rights

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small files stored on your device that help us:

• Remember your preferences
• Analyze website traffic and usage
• Improve website functionality

You can control cookie settings through your browser preferences. Disabling cookies may affect site functionality.

5. Third-Party Links

Our website may contain links to third-party websites (including dealer websites). We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies.

6. Data Security

We implement reasonable security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no internet transmission is 100% secure, and we cannot guarantee absolute security.

7. Children's Privacy

704 Used Cars is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If you believe we have inadvertently collected such information, please contact us.

8. Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information (subject to legal obligations)
• Opt-out of marketing communications

9. California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected and the right to opt-out of the sale of personal information. We do not sell personal information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this page indicates when the policy was last revised. Continued use of our site after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy or our data practices, please visit our FAQ page or contact the dealership directly for vehicle-specific inquiries.

Note: 704 Used Cars is a listing platform that connects buyers with independent dealerships. All vehicle sales are completed directly with dealers, who are responsible for their own privacy practices and customer data.